Our Case Studies
Our Work: Digital That Delivers
We don’t just run campaigns—we create measurable impact.
At Majuka, we take pride in delivering real, tangible results for our clients. From increased ROI to explosive audience growth, our work speaks for itself. Here are a few case studies showcasing how we help brands scale.
Case Study 1: CBS Justice | Brand Awareness
Industry: Television & Streaming
Services Used: Paid Media, Social Media, Performance Marketing
The Challenge
CBS needed to increase brand awareness and engagement for its reality and entertainment programming. The challenge was to maximise reach and impressions while maintaining cost efficiency across digital channels.
The Solution
Majuka developed a multi-platform awareness campaign, leveraging:
- Meta (Facebook & Instagram) Ads – For high-reach engagement.
- Programmatic Display Ads – Targeted at entertainment enthusiasts.
- Optimised Ad Creatives – Video clips and motion graphics for better engagement.
The Results
✔ 5.7 million reach in just two months.
✔ 19.8 million impressions, ensuring high visibility.
✔ Cost-efficient CPM at just R5.45 per 1,000 impressions.
Case Study 2: Curiosity Channel | Brand Awareness
Industry: Streaming & Documentary Content
Services Used: Paid Media, Awareness Campaigns
The Challenge
Curiosity Channel wanted to drive mass awareness and interest for its Living with Lions documentary, targeting wildlife and conservation enthusiasts. The objective was to achieve high audience penetration while keeping CPC and CPM costs low.
The Solution
Majuka implemented a targeted campaign strategy, including:
- Precision Audience Targeting – Conservationists, wildlife lovers, and documentary viewers.
- Video Ads with Compelling Storytelling – Engaging narratives to hook viewers.
- Cross-Platform Retargeting – Ensuring repeated brand recall across platforms.
The Results
✔ 4.9 million reach in 6 weeks.
✔ 12.6 million impressions, reinforcing message retention.
✔ Low CPM of R4.34, making it highly cost-effective.
Case Study 3: Abbotts High School | Enrolment Drive
Industry: Education
Services Used: Paid Social, Lead Generation
The Challenge
Abbotts High School needed to drive enrollment inquiries for its next academic intake while optimising ad spend.
The Solution
Majuka crafted:
- Compelling ad messaging focused on Abbotts’ unique academic approach.
- Lead capture forms directly integrated with Meta Ads.
- Custom audience targeting based on high-converting student profiles.
The Results
✔ 3.3 million impressions in 3 months, generating strong enrollment interest.
✔ 1.37 million reach, establishing high brand awareness.
✔ 52K clicks driving significant audience engagemen
✔ 350 leads for the sales team.
✔ Cost per result of R1.18, keeping acquisition costs low.
Case Study 4: Country Fresh Ice Cream | Volume Driver Competition
Industry: FMCG (Fast-Moving Consumer Goods)
Services Used: Paid Media, Retail Advertising
The Challenge
Country Fresh aimed to drive brand recall and purchase intent across South Africa while optimising for cost-efficient audience engagement.
The Solution
Majuka devised a retail-focused campaign, including:
- Localised Facebook & Instagram Ads to reach grocery shoppers.
- Creative product-centric visuals highlighting key selling points.
- Geo-targeting strategies to engage nearby consumers.
The Results
✔ 2.1 million reach in the first 10 days.
✔ Over 2.4 million impressions, reinforcing product awareness.
✔ Highly efficient CPM of R4.07, making it cost-effective for an FMCG brand.
Case Study 5: SleepOver | Travel Competition Campaign
Industry: Travel & Hospitality
Services Used: Paid Social, Engagement Ads
The Challenge
As a completely new brand, SleepOver needed to increase engagement and boost brand awareness via a digital competition campaign. The goal was to maximise interaction and click-through rates off a low budget.
The Solution
Majuka executed a social-first campaign, including:
- Interactive competition ads designed to encourage participation.
- Engagement-focused ad creatives, including countdown timers.
- UGC (User-Generated Content) integration to enhance trust.
The Results
✔ 63K link clicks in 6 weeks, driving significant audience engagement.
✔ 800K reach, increasing SleepOver’s brand presence.
✔ Cost per result of R0.79, making it highly effective.
✔ +10K Newwsletter Subscribers
Case Study 6: Marc Lottering | Theatre Ticket Sales
Industry: Live Entertainment
Services Used: Paid Social, Ticket Sales Campaign
Marc Lottering’s MARC EUGENE LOTTERING (MEL) Show required a strong digital marketing push to maximise ticket sales. With strategic advertising efforts and audience-targeted campaigns, Majuka helped drive ticket purchases while optimising for high engagement.
The Challenge
Marc Lottering’s event needed to reach a broad audience, convert interest into ticket sales, and ensure a sell-out performance while maintaining cost-efficient ad spend. The goal was to drive both online and walk-in ticket purchases before the show date.
The Solution
Majuka executed a high-impact paid social campaign that included:
✔ Targeted Meta (Facebook & Instagram) Ads to reach comedy fans and prior attendees.
✔ Engagement-Driven Creative Content featuring show previews and humorous snippets.
✔ Conversion-Focused Messaging encouraging early purchases to avoid missing out.
✔ Last-Minute Push Ads to capture final ticket buyers before the show.
The Results
✔ 333K reach, ensuring widespread exposure.
✔ 731K impressions, reinforcing brand recall and ticket urgency.
✔ 5.94% CTR, indicating strong engagement and audience interest.
✔ Total Online Ticket Sales: 907
✔ Final Sellout Rate: 94%
Case Study 7: PostNet South Africa | Travel Competition Campaign
Industry: Courier and Print Services
Services Organic Social Media
The Challenge
Increase the PostNet Brand Instagram page following, establishing it as the authoritative PostNet page (outweighing franchise pages); increase community engagement on Meta, and establish quality Brand awareness regarding the Brand’s dedication to helping start-ups and entrepreneurs achieve their goals.
The Solution
Majuka ran an Influencer-backed competition for the month of August (Women’s Month), focussed on sharing the stories of women entrepreneurs who had succeeded with the assistance of PostNet. The entry mechanic required UGC content creation as well as following the PostNet IG page.
The Results
✔ Followers increased from 200 – 1,165 (+482%)
✔ Reach: 169,000 (+7,759%)
✔ Views: 37,992 (+335%)
✔ Engagement: 870 (+779%)
Case Study 8: Website Development for Pieter Toerien (Theatre Producer) and High Performance Gym (Private Gym)
Industry: Theatre and Private Gym
Services Used: In-house Web Design
The Challenge
The sites felt visually outdated or inconsistent with the brands current brand or artistic identity. Being built before responsive design and accessibility best practices were a standard.
The Solution
Majuka transformed both websites into a visually striking and high-performing experience by uniting design, strategy, and technology. This includes creating a modern, on-brand visual identity, improving UX with clear navigation and responsive layouts. Messaging and content optimised for clarity and conversion, strengthening SEO and analytics for visibility.
The Results
✔ A site that looks exceptional, performs efficiently, and aligns seamlessly with business goals and user needs.
Let’s Make Your Brand Our Next Success Story
